Natural reference SEO

The editorial strategy follows directly from the semantic audit. It determines the direction you will have to take for all your content.

After analyzing the keywords in your environment, it's time to move on to the strategy. We will select high-performance keywords in accordance with you, while taking into account the specifics of each one. Reorganization of the site architecture, production and optimization of existing content (text, video, infographics, etc.), at this stage, the work to be done may be quite substantial. A good content is also an adapted editorial tone where the technicality of the speech must perfectly fit the Internet users we want to target. Let's not forget either a rhythm of publications which, too, must be adapted to your target.

The entire content marketing approach is based on the initial analysis of your target audience and the realization of personae. It thus makes it possible to set up clear conversion paths in order to direct Internet users as efficiently as possible to the strategic pages of your website; by strategic, we mean those that convert the best.

In addition, the device (mobile, desktop, voice assistant) makes it possible to best respond to the intentions of requests with habits that are constantly evolving. We are thinking in particular of geolocated queries or the lengthening of these which is becoming a major issue for voice referencing

To be well referenced, a website must be able to be understood by Google robots (and other search engines) and best meet the requirements of Internet users, this is an important step for a referrer.

The technical SEO audit is essential to a good SEO strategy. It allows, in particular, to identify what really works on your site but also to highlight technical errors that need to be corrected (such as the correction of duplicate tags, the optimization of indexing, the implementation of a coherent internal mesh ...).

Our agency specialized in natural referencing performs the verification of about 200 technical factors to validate the good compliance of your website on search engines. Our goal is to ensure the removal of blocking factors for the proper understanding of your site by Google. This is a job that is all the more important with the advent of new technologies, such as JavaScripts frameworks, which greatly complicate things.

In addition, new issues have been emerging for some time. Indeed, the predominance of mobile searches highlights accessibility and the need to have a responsive site. The loading time of your pages is also an essential SEO factor to take into account.

Our web agency is able to apply a visibility strategy on any CMS (WordPress, Magento, Prestashop, Drupal ...) while being able to respond to various updates from search engines such as Google Panda or Google Penguin

Netlinking, link building or external linking, even if the names differ, the strategy remains the same: it consists in increasing the number and quality of backlinks to a website in order to improve its reputation indicators and therefore its natural referencing.

Since its beginnings, Google has taken into account the links that point to a site in order to calculate its popularity and influence its positioning in the Serps.

Within the Google SKA SEO agency, we have well-established processes and many partners and other micro-influencers to spontaneously generate awareness. All this for a single purpose: to best serve your overall SEO strategy. With us, there is no private network of blogs (PBN), directories of links of poor quality or other Black hat techniques. Our work is carried out over the long term in order to generate sustainable links (backlinks) and in line with Google's expectations.

Beyond creating opportunities, we also solve your problems. Are you subject to penalties from search engines? We work with unique methodologies in order to carry out profile cleaning of suspicious external links. All this in order to ensure you a exit from Google penalty in just a few weeks.

Web referencing is not a 100 meters. We can rather compare it to a marathon. It is a long and tedious battle where you will have to have the best weapons by your side to get out of it.

But, when the first results are felt, you will quickly understand why you embarked on this adventure.

Improving the SEO of your site is therefore not done in a few days, but rather in several months. To see, understand and analyze what is working or not on your site, the analysis of many performance factors is essential. This is what you will find in the reporting. The state of health of your site (structure, speed, backlinks, indexed pages ...), the measurement of traffic and engagement without forgetting conversions. Here are some of the key factors to analyze.

Our SEO agency has a panel of tools (Analytics, Tag Manager, or the Google Search Console ...) to monitor the webmarketing performance of your website and thus allow us to implement the necessary adjustments. Each site has its own needs and specificities and we are at your side to respond in a personalized way